I love how they arranged the bits of sauce behind each bean. Though I admit it took me about ten minutes of squinting at that picture to actually get the joke. It was the word amoureux that finally tipped me off.
Coming from the country founded by Puritans and where everyone is so afraid of being politically incorrect and corrupting the minds of our young people, it’s refreshing to see some more open-minded (and truly hysterical) approaches to advertising.
I’m trying to picture this on the big bill-board in Times Square and can’t; as it is, the Calvin Klein underwear model caused enough of a furor in his day!
E, (n°5)Londres en amoureux means something like ‘take a trip to London with your other half’ not quite as classy in English. This promo has launched a whole baked bean debate all over Paris, they’ve even got an English stand in the luxury Monoprix in Billancourt.
E – it means (loooooosely translated, as with so much in le francais, half of the sentence is in the culturally implied wink wink) “London for lovers” or “London in love”…an advert for Parisiens to go get thee some London seed! (or egg, depending on your persuation)
Comment by Estelle — September 29, 2006 @ 10:41 pm
I saw it and I found it stupid and a proof of bad taste.
Anna: I dont think the bean sperm would come OUT of anything. Theyre probably just naturally covered in it. And the child would probably look like an oversised runny white bean. With an orange belly button. And I imagine it would smell bad.
Comment by Whisper — September 29, 2006 @ 11:10 pm
Just imagine if it was a double yolk……ah, the possibilities………
Comment by Dave of the Lake — September 30, 2006 @ 7:10 am
I picked it up right away, being bi-lingual male might help…. But to reduce visiting a fascinating City (London, Paris, Venice, etc…) with your better half to the last few seconds of an orgasm seems just sexist and opportunistically stupid. Said that the admen would say: “You are all talking about it therefore it did work…” Point taken…
keep it up petite, we all love to read you, kind of a daily innocuous drug, thanks
It gives a whole new slant on one of the UK advertising campaigns a few decades ago…… “A milion housewives every day pick up a tin of beans and say; Beans means Heinz.” Who is this Heinz guy? Some sort of super stud?
(The Bold Soul, I’ve thought of it and I suppose the condom stayed hanged on the publicist’s handle’s pan. Unless his brain has conceived a giant one to be slipped on the eurostar just before… well, the Channel is so wet at this time of the year.)
Comment by 4 roses — September 30, 2006 @ 10:36 am
Alistair – as someone who’s just recently read Petite’s archives so has them fairly fresh in the memory, let me point you here
Comment by flechesbleues — September 30, 2006 @ 10:59 am
Ohhhh,now I get it! I glanced at this for the first time yesterday as I jumped into the train but didn’t take in the picture, just saw an egg and little pile of beans as I whizzed into the tunnel and thought about how I was going to make sure I had a decent English brunch somewhere this weekend. I won’t be looking too closely at my plate though…
Comment by redlady — September 30, 2006 @ 11:03 am
I found this hilarious when I first saw it a few days ago, but now whenever I pass it I feel rather ill!
Tadpole: “Mummmy!!! Can I have my kiri- beetroot- chocolate milkshake now?”
Petite: “There are still beans on your plate left, honey.”
Tadpole: “But I finisheded the egg!”
Petite: “Well you finished your egg, but now you have to finish your beans too, and then get a fine dessert sweetie.”
Tadpole: “Nooooooooo!! C’est la fin des haricots!
Petite: “Listen love, if you want to grow up as mummy and daddy… go one fine day on your own… to London by the eurostar… bump into a charming mr frog, or loving mr rosbeef… who will by the way en amoureux offer you plenty of little Tadpoles… to feed with giant sunny eggs… well, you must swallow all your beans.”
Tadpole: “Are you talking rubbish?”
I agree with Bold Soul, you’d never see this in Times Square. We Americans are quite hypocritical in this area. It was really funny until I thought about actually eating it for breakfast and then I sort of lost my appetite. I’ll let other bloggers more clever than me come up with the puns. Unfortunately no matter how entertained I am by the ad, it does nothing to rebut that old cliche about English food being well…yucky. And I love a good, authentic fish and chips after a night of revelry.
My niece explained to me the ad while the metro zoomed past it.
She also informed me that she was the bean nearest to the egg yolk.
When I inquired how come she does not look like a hen (ma poule), she frowned and explained to me basic reproductive facts; then she smiled :
‘Fait pas le con, tonton!’
Comment by papavert — September 30, 2006 @ 5:34 pm
I am with Katie ( comment 27) in spirit. I remember from way back when, the strapline of the Egg Marketing Board “ Go to work on an egg”. I always had an immature schoolboy snigger in reserve for it. Thanks Petite, no tube/metro adds round this corner of heaven. I love it.
I remember a huge billboard ad in Portugal about a dozen years ago that I thought was wonderful. It was a condom shaped rocket ship, aimed for the heavens, and sitting astride it were two young holidaymakers. The message: “Bom Feria” on the top and “Férias Felizes” at the bottom. I loved the idea of promoting safe sex in such a jolly way.
There was recently a segment on the morning news about baked beans. While originally from the USA, the UK has cornered the market: 95% (or was it 93%) of the world’s baked beans are consumed by Britons.
Commenting on Ellie’s message (62): they must have forgotten that (black) baked beans are eaten by virtually 170 million Brazilians every single day… Or maybe they meant to say that Britons only eat white/red/pink beans?
I soooo miss beans, mrks and spencer moved out of paris I was depressed for 2 days.
This commercial is really cool though, us French do tend to have a twisted mind, but I don’t think getting it means anything.
should I translat this in French ?
Comment by drunkenbastard — October 1, 2006 @ 9:39 pm
I knew that the French authorities were keen to encourage the French “natalité” but de là à envoyer les français do the business in London through the use of imaginative heu… images! Mind you, eggs and baked beans might just do the job re: the upkeep of energy levels!
Comment by Barbadilla — October 1, 2006 @ 11:55 pm
I just happen to be comment #70, following on the heels of 69.
I too eat beans every day, I thought it was a Spanish thing, I guess not. (feigning ignorance)
Those who harbour any doubts about the intent of the ad can read the full sales pitch here.
The UK site has an equivalent, but it is pretty tame in comparison.
Comment by ontario frog — October 2, 2006 @ 3:45 am
To Lost in France
You’ve not lived till you’ve had full English breakfast:
Lincolnshire sausages, black pudding, eggs (fried/ scrambled or both), bacon, beans, fried red tomatoes, potato/hash browns, fried bread, toast and last but not least HP sauce (though as a Brummie I’ll probably be boycotting it from now on).
Have just starting feeling homesick, not to mention hungry
There’s actually an American movie coming out next Summer called “Knocked Up” (you get the drift, it’s about an unplanned pregnancy), and for now, the poster looks kind of like the egg and beans, but we’ll see. Contrary to what someone posted above, you may see something like that in Times Square.
Just a quick thank you for posting the Eurostar ad under title ‘Swallow’. Mind you the title swallow diluted the fun of the ad-Breakfast would have done. Anyway, having left Europe for four years now that ad hit home just what I miss-European fun and creativity particularly the English sense. I also miss the full cream milk skin of the English roses. Before I digress – regardless of wrong timing heading – you made an Australian male remember what fun is back in Europe. All Europeans travelling on the Eurostar should be given their tickets with the ad on them. Its all about the fun n’est ce pas. Have a croissant, du fromage, vin rouge etc for me.